I remember the first discount hotel that I stayed in, and believe me, there’s a reason why it was a discount hotel. The plumbing was straight out of hell.

We’re talking about rusty pipes. We’re talking about corroded copper pipes. We’re talking about extreme temperatures. Either you are boiling or you’re freezing.

To say that the first discount accommodation me and my family stayed in was very disappointing would be quite an understatement.

If there was a law against such experiences, I would have gladly filed a lawsuit because I am sure I probably would collect millions of dollars in damages because that was nothing but an outrage.

Now, I’m sharing this with you because you have to understand that if you are offering any kind of lodging to the general public, there are minimum levels of quality that you have to stick to. There are minimal construction standards and building codes in effect all over the United States.

But you know and I know that it’s one thing to have a code, it’s another for people to actually live up to the code.

Now, depending on which jurisdiction you’re in, enforcement may be very strict or it may be nonexistent. Believe me, there is quite a big difference between code enforcement in, for example, New York City or Los Angeles or San Francisco and any small town in Louisiana, Mississipi or Georgia.

This is not playing on any stereotypes. This is just cold, hard reality.

So do yourself a big favor, if you really want to attract more clients to your discount hotel, you don’t have to bend over backwards. You don’t have to spend money on very expensive social media marketing or mass marketing or publicity campaign.

You don’t have to do any of that. You only need to take care of the basics because believe me, when word gets around, you leave your competition in the dust.

The great thing about the open market is that companies are penalized for trying to coast or trying to take it easy or trying to take shortcuts. The companies that stick to the rules and offer the public what the public expect tend to make more money because of consistency.

So do yourself a big favor, if you want your discount hotel to be considered the best in your local area or your region, use the best tankless water heaters. Insist on nothing less. If you’re able to do that, word will eventually get around.

You may not have the newest units, you may not have the best looking building, but if people can turn to you for a predictable level of quality day after day, week after week, month after month, year after year, you are going to leave your competition in the dust. That’s the bottom line.

Because hey, let’s face it, a lot of your competitors try to stretch the rules. They try to take shortcuts and, soon enough, if you stick to the bare minimum, you will end up burning them. That’s how you play the game.