The Ritz London, one of the popular and much acclaimed hotels in London, is entering into the high-tech world of communication and engagement. This luxury accommodation address of the city has hired TravelClick for Social Media Optimization (SMO) service. This service will help in increasing web traffic and search rankings for the hotel, as well as brings more connectivity with guests throughout the world.

Along with these benefits, TravelClick‘s SMO service also provides a personalized strategy for appropriate sites that are based on The Ritz London’s target guest demographics. Because of the service, this London hotels will also build the right social network presence, influence media with user-generated content, from blogs to guest review sites, and deliver fresh content with the help of digital videos and targeted promotions. Facebook will be used for providing news about special events and promotions, offering London travel tips and engaging fans and guests.

Currently, The Ritz London is using TravelClick’s distribution solution, including the iHotelier Central Reservations System with the award-winning iStay web booking engine, to increase online bookings.